ETHOS INVESTMENT KENYA LIMITED is a registered firm, incorporated under the Company Act, Chapter 486 of the Laws of Kenya on 10^th September 2014. We specialize in Data Analytics and Private Equity Investment in emerging, small and mid-sized companies. 

Ethos! Vision: Help build and strengthen businesses which we invest in.

Mission:

• To identify, analyze and develop practical financial models for businesses.
• Generate fair returns and positively impact the local economy.

Commitment: We endeavor to take time to understand our client’s needs, offer effective solutions and form a mutually beneficial partnership.

WHY?

Research findings and experience confirms majority of businesses in Kenya (and Africa) fail mid-stream due to poor branding, undercapitalization, mismanagement, inability to compete, failure to embrace change etc.

We target the following sectors; 

• Energy
• Agribusiness
• Technology and Media
• Financial Institutions and Services

We Offer:

1. Research & Development – we acknowledge the importance of data analysis and business intelligence in providing in-depth actionable insights, improvements and alternative solutions in business.

• Brand/Product Audit: the evaluation of brand’s current state and effectiveness.
• Market Segmentation and Positioning: creating a persona definition (archetype) for each type of the brand/product consumer, including all their demographics; age bracket, gender, education, technology adoption, socioeconomic status, environment etc. The persona concept helps the product marketing/sales team focus on the specific problem and connection with a ‘type of consumer’.

2. Private Equity Investment – the preferred models of investment / capital injections are;

• Growth and Expansion Capital: a flexible type of financing preferred by entrepreneurs looking for capital to expand, restructure operations, enter new markets etc without a change of control (equity) to their businesses.
• Recapitalizations: a financial strategy applied by a company involving substantial change and readjustments in its capital structure; issuing more shares, exchange bonds for stock, swapping debts for equity and vice versa.
• Divestitures/Spin-Offs: a way of managing your company’s portfolio by selling or disposing the subsidiary business/assets to us.
• Buyouts / Leveraged Buyouts: we ‘buy-out’ the equity owners of the target company, by acquiring total ownership or majority shares.

The Investment Exit period is normally 1 - 5 years, but may shorten or extend depending on the nature, condition and scalability of the business.

Management:

1. Mr. Ooko Charles Mc'Olonde, Founder/ M.D
2. M/s Leah Mengah, Co-Founder/ Director